Before I go on talking about Website Analytics, I should make it clear what I am talking about. Website Analytics is a piece of software or code that is used to track the visitor activity on a website. The software/code creates a log file of real-time browsing sessions and looking through different statistics and reports, you can analyze: how a visitor ended up on your website, what browsers they are using, what visitors are clicking the most, which pages they are spending most of their time, how much time are they spending on your website, which keywords they used to search your website on search engines, etc. There is a lot of information to munch on and optimize your website for ‘best user experience’.
Its been a little while I have been exploring some outstanding web analytics services for my website DevDuff.com. I have been an all time fan of Statcounter website analytics and have been using it to track my visitors and customers. I have been very satisfied with Statcounter web analytics free account. However, I came across this top ten web analytics review written by Randy that features Clicktale website analytics being the best web analytics and I’m simply amazed at how good it is. After using the free Clicktale account, I am wondering, why-o-why I didn’t know about it before. Why am I saying so? Continue reading, you will soon discover what I discovered so late.
Clicktale web analytics is a unique approach to website analytics and website analysis. Just like conventional website analytics services, Clicktale offers all those goodies that a webmaster would need normally. It offers real-time visitor activity, referral websites, visitor’s browser type, visitor’s browser version, visitor’s screen resolution, keywords used to search your site on search engines, IP addresses of visitors, Host names of visitors, visit length, visitor paths, visitor activity, etc. Whatever other website analytics services offer, Clicktale offers in a much similar style.
Ever wondered about spying on your visitors? This is the best part that you can make video recordings of your visitor’s activity. Woot! When I saw the first video recording, I was laughing like anything. Oh its so much fun to see what your visitors are doing on your website. Clicktale offers a lot of web-space so that users can store their video recording sessions. On a serious note, if you are a running/managing a business or ecommerce website, you would be very pleased with this facility. You can see what parts of the website are the users pointing their mouse to and where they click the most. Understanding these factors can be really useful to work out on specific parts of your website to convert your visitors to customers/sales. Clicktale is probably the best web analytics service for business websites and ecommerce websites.
Another great aspect of the Clicktale website analytics service is the ‘keyword density’ page. As a webmaster, you would be really interested to understand where are your visitors coming from. How are they discovering your website? What keywords are they using on search engines to find your website? Understanding these ‘keyword reports/logs’, you can well optimize your website for those keywords to get even higher rankings on search engines.
Another cool feature of Clicktale website analytics service is that you can choose specific reports for your dashboard. Just make your selection once and every time you log in to your Clicktale account, you don’t have to go clicking different sections to find/generate reports. As soon as you log in, you will see the compiled reports on your dashboard. It simply saves a lot of time and you can check reports ‘on the fly’.
Installing the Clicktale code is as simple as copy/paste. All you have to do is copy your code from your Clicktale account and paste it in the footer of your website/blog. Thats it!
Top Ten Services posted a very good article and chose Clicktale as the best website analytics service. You can read useful information and reviews of web analytics software on this article top ten web analytics at TopTenServices.net